2026 Education Videos
Education continues to evolve to ensure Dealers have more reasons to attend AIMExpo. Dealer Evolution is designed for the modern dealer to help you navigate today’s dynamic marketplace with confidence. Dealer Evolution takes place on the show floor, keeping you in the heart of the action so you won’t miss a beat while gaining valuable insights to drive your business forward.
Full Throttle Analytics: 2025 Look-Back & 2026 Forecast
Fasten your helmet for a data-fueled exploration of 2025’s biggest shifts and 2026’s unfolding opportunities. We’ll connect the dots between consumer demand, sales trends, pricing dynamics, and broader economic signals – equipping leaders to make sharper, faster, and smarter decisions in the fast-moving world of powersports.
Presenters: David Savlowitz, CEO & Founder, Competitive Analytics and Michael Ponton, Director of Analytics, Competitive Analytics
Selling the Dream. The OEM, The Dealer, The Rider, The Lifestyle Connection.
Motorcycles aren’t just vehicles—they’re a lifestyle, a community, and a passion. In this panel, three leading OEMs share how they’ve successfully built strong brand cultures and loyal rider communities around their products. Panelists will dive into what inspires their innovation, how they connect with customers on a deeper level, and strategies dealers can use to achieve profitable growth. Attendees will gain practical insights into creating meaningful customer experiences, fostering brand loyalty, and building a sustainable business model that prioritizes quality, engagement, and long-term success.
Presenter: Jason Chinnock, CEO, Ducati North America, John Hinz, CEO, KTM North America, and Andrea Gucciardi, President & CEO, Piaggio Group Americas
Moderator: Laurette Nicoll
Powersports, Government Relations, and Advocacy
Scott Schloegel, Senior Vice President of Government Relations for the Motorcycle Industry Council, will be joined by Landon French, President and CEO of Moto Canada, and Kyle Makarios of JKM Consulting to discuss the policy landscape shaping powersports across North America. The session will look at shifting legislative priorities, regulatory and trade pressures — including PFAS chemical bans and tariffs — and the role of coordinated advocacy in protecting access, supporting business growth, and ensuring long-term stability for the industry.
Presenters: Scott Schloegel, Sr. Vice President, Govt Relations, Landon French, President & CEO, Moto Canada, and Kyle Makarios, Owner, JKM Consulting
Moderator: Laurette Nicoll
“Yeah your unit count is fine, but what about your margin?”
This session will explore the critical differences in operating profit between top-performing businesses and the national average. We’ll identify the key behaviors and strategies that create this “delta” and equip you with actionable insights to bridge the gap. Discover how your expense multiplier impacts profitability and uncover the single most important metric for a one-point move in Operating Gross Profit. Join us to learn how to optimize your operations and drive significant improvements to your bottom line.
- How do the Top 10 compare to the National Average in Operating Profit?
- What behaviors are needed to make up the Delta?
- What’s your Expense Multiplier?
- What’s the number one metric that creates a one-point move in Operating GP?
Presenter: Sam Dantzler, President, Garage Composites
Keeping and Motivating Your Team
In every Dealership, performance starts with people—and keeping them motivated is the key to consistent success. This keynote explores practical, real-world strategies for inspiring both individuals and teams to stay engaged, perform at their peak, and take ownership of results. Attendees will discover how to connect personal goals with organizational vision, recognize and reward the right behaviors, and build a culture where motivation comes naturally. In turn this creates a team that wants to stay and work hard for the right reasons. This session delivers the tools to reignite energy, strengthen retention, and build a team that’s all-in, all the time.
Presenter: Jordon Schoolmeester, Manager of Training, Garage Composites
The Evolution of Electrification in Powersports: Present Momentum, Future Vision
Electrification is no longer a question of “if” — it’s about “how fast,” “how far,” and “how much.”
With industry leaders like Can-Am (BRP) and Stark Future at the forefront, this panel will explore the current state, future trajectory, and strategic fit of electrification within the powersports landscape, with a strong emphasis on motorcycles, but also including other EV platforms. As OEMs, tech partners, and dealers navigate a rapidly evolving space, this conversation aims to demystify electrification, address dealer concerns, and showcase the opportunities it presents — from new customer segments to long-term business sustainability.
This is a must-attend session for dealers who want insight into where the industry is headed and how to position their businesses for the continued evolution of powersports.
Presenters:
David Baker, Vice-President and General Manager, Powersports North America, BRP and Dan Quick, Global Media Director, Stark Future
Moderator: Laurette Nicoll
How AI Is Reshaping Dealership Operations and What It Means for 2026
As AI moves from trend to operational backbone, dealerships are navigating changes that are reshaping every part of their dealership—from customer engagement to staffing to security. Transax’s educational session will provide a grounded look at what AI is actually doing inside powersports dealerships today.
The session will explore how dealers are using AI to reduce seasonal staffing swings, eliminate repetitive work, and stay competitive during slower months. It will also address the new complexities that come with AI, including the operational considerations dealerships must prepare for as the technology becomes more embedded in daily workflows.
Presenters:
Jared Dowdy, Vice President of Sales and Strategic Partnerships, Transax, Andrew Campbell, Director of Strategic Partnerships, Transax, and Greg Pfleider, CEO, Accelerate2Compliance
Moderator: Laurette Nicoll, Moderator
And Now A Word from our Distributors… Insights & More
Join the industry’s leading distributors for an in-depth discussion on the state of the powersports market and what’s driving change across the industry. From shifting buying habits to the segments showing the strongest growth, this panel will provide a front-line perspective on current sales trends and evolving customer demands. Panelists will also explore the challenges and opportunities they anticipate in the coming year — from supply chain pressures and economic factors to emerging technologies and other outside challenges. Attendees will gain valuable insight into where the market is headed, what adjacent markets are experiencing and how distributors can help dealers stay ahead.
Presenters:
Paul Langley, Chairman & CEO, LeMans Corp and Chris Candido, CTO & Co-Founder, Turn 14 Distribution
Moderator: Laurette Nicoll
“Do You Have a Mindset For Change?”
The world is changing faster than any other time in existence…so is your dealership. Are you equal to the task of keeping up with exponential changes in inventory, customers, technology and staff? From Artificial Intelligence to being able to buy anything, including vehicles online, come discover what the future may hold and how you can get involved instead of bury your head.
Presenter: Tony Gonzalez, Chief Executive Officer, Garage Composites
Profitability on Purpose
This session dives into the intentional strategies that drive sustainable profitability in a powersports dealership. Learn how to align every department—from sales and service to F&I and parts—around clear financial goals and measurable performance benchmarks. We’ll explore practical tools for improving margins, managing expenses, and building a culture of accountability. Attendees will leave with an action plan to make profitability not just a result, but a deliberate, daily focus.
Presenter: Jolene Krizan, Director of Dealer Development, Garage Composites
Garage Composites Roundtable
A look at current trends and relevant topics from the industry’s leading consultants, ready to answer your questions. This session is driven by YOU – come prepared with your toughest questions and be ready to engage with the Garage Composites experts and leave with actionable take aways that will change your business and more importantly, can be implement today.
Presenters:
Sam Dantzler, President, Garage Composites
Tony Gonzalez, Chief Executive Officer, Garage Composites, Jolene Krizan, Director of Dealer Development, Garage Composites, and Jordon Schoolmeester, Manager of Training, Garage Composites
In partnership with MPN, Dealer Excellence delivers practical, classroom-style education focused on core business solutions and best practices to help dealers and retailers grow and thrive. From operations to customer service, these sessions deliver actionable takeaways you can implement immediately to elevate your day-to-day business.
2026 AIMExpo Dealer Excellence Stage
day one
MPN: E-Commerce: Capturing Customers Who Don’t Want to Come In
Some customers prefer screens to showrooms. Whether intimidated or simply time-strapped, they expect frictionless digital buying options. This panel explores how to elevate your e-commerce experience, from seamless parts ordering to digital unit sales, ensuring you capture revenue even when customers never set foot in your dealership.
Presenters:
Jason Nierman, Chief Revenue Officer, Rollick, Scott Smith, Vice President of OEM & Strategic Initiatives, Trader Interactive, Rowan Mockler, Co-Founder, Ekho, and Stephanie Benger, Marketing Director, Data Here to There
Moderator: Meagan Kusek, Editor, MPN
MPN: Auto Dealers vs. Powersports Dealers: Technology and Inventory Management
Automotive retail has embraced advanced tech and streamlined inventory practices that powersports often lags behind. This session examines what can be adapted – and what can’t. Learn from operators straddling both industries about tools and strategies that translate into competitive advantages for powersports dealerships.
Presenters:
Bob Lettis, Vice President Strategic Alliances & Business Development, 700 Credit, Greg Pfleider, CEO, Accelerate2Compliance, Mike Shell, CEO, Movarna, Jared Dowdy, Vice President of Sales and Strategic Partnerships, Transax, and Bernie Brenner, CEO, Rollick
Moderator: Brian Ankney, Regional Sales Manager, MPN
MPN: More Inventory, More Problems: How to Manage the Influx of New Vehicles
Many dealers are drowning in post-COVID inventory, tying up cash and space. This panel shares practical approaches to manage aging units, balance floorplans and align supply with real-world demand. Discover creative strategies to move vehicles without sacrificing margins.
Presenters:
Jacob Berry, Co-Founder and Vice President, Motohunt, Tom O’Connor, Co-Founder and President, Moto Mate123, and Bryan Tierney, Sales Engineer, Lightspeed DMS
Moderator: Greg Jones, Content Director, MPN
MPN: Fixed Ops – Advice for Beyond the Showroom
Service and parts often generate more stable profit than unit sales, yet they remain underdeveloped and underutilized in many dealerships. This education session explores proven strategies to improve efficiency, increase upselling and profit potential, and retain customers long after the initial sale. Learn how fixed ops should drive long-term dealership success.
Presenters:
Kyle Reid, Vice President of Strategic Partnerships, VisionAST and Mark Sheffield, Strategic Advisor, Woods Cycle Country and Woods Indian Motorcycle
Moderator: Greg Jones, Content Director, MPN
MPN: EV Customers are Different – Are Your Sales People Ready
EV adoption is growing, and the buyers aren’t always your traditional riders. They often value sustainability, tech integration and ease of ownership more than horsepower. Are your salespeople ready for those conversations? This session helps dealers train staff to connect with EV customers, market effectively and create confidence in a still-new segment.
Presenters:
Garrett Johnson, Vice President of North America Sales and Customer Experience, Zero Motorcycles, David Baker, Vice President and General Manager Powersports North America, BRP, and Jay Le, General Manager, Onyx Moto
Moderator: Meagan Kusek, Editor, MPN
MPN: Tariffs, Pricing and Margins: Growth Strategies for the Current Economy
The economy remains unpredictable: Tariffs shift, consumer confidence wavers, and costs keep climbing. Dealers can’t control Washington, but they can control operations. Respond, don’t react: Learn strategies to streamline expenses, optimize staffing and protect margins so your dealership thrives through 2026’s uncertainty.
Presenters:
Johnathan Aguero, Senior Vice President of Revenue, Blackpurl, Jared Burt, CEO & Founder, Herohub, and Chet Heughan, Sr. Director, AppOne
Moderator: Brian Ankney, Regional Sales Manager, MPN
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