STURGIS, SD – February 12, 2025 – The Sturgis Motorcycle Museum is thrilled to announce its 2025 Hall of Fame inductees, a distinguished group of nine individuals who have made significant contributions to the world of motorcycling and the Sturgis Rally. These honorees join hundreds of notable motorcyclists already enshrined in the Hall of Fame, recognized for their support of the motorcycle community, the Museum and the Sturgis Motorcycle Rally.

The Class of 2025 represents a diverse range of achievements, from advocating for riders’ rights, building legendary engines, promoting the motorcycle industry and capturing the spirit of motorcycling through art and photography. This year’s inductees will be officially honored at the Hall of Fame Breakfast during the annual Sturgis Rally on Wednesday, August 8, 2025.

“The Sturgis Motorcycle Museum’s Hall of Fame is a testament to the rich history and vibrant culture of motorcycling,” said Paul “Fozzy” Fosdyck, Museum Board President. “The Class of 2025 embodies the spirit of innovation, passion, and community that makes motorcycling so special. We are honored to welcome these exceptional individuals into our Hall of Fame.”

The 2025 Hall of Fame inductees are:

• Michael Lichter – Lifetime Achievement Award – For over four decades, Michael Lichter has captured the essence of motorcycling through his photography. He made his name as the principal photographer for Easyriders Magazine, and now with over 1200 magazine features and eleven books, his work continues to tell the story of the people, machines and the spirit of motorcycle culture, including the Sturgis Rally, which he’s photographed since 1979. He continues to showcase his work to fans worldwide, expanding and preserving the legacy of the biker culture.

• Gary Gray: With nearly 30 years in motorcycling, Gary Gray’s contributions to Victory and Indian motorcycles have left a lasting impact on the industry. With a focus on engineering and product development, his skill and passion have allowed him to blend tradition with innovation to help revive and sustain these well-known brands. His leadership in racing and technology has reshaped the motorcycle landscape.

• Darren McKeag: Darren combines his love for motorcycles, painting, and tattooing to create stunning illustrations on tanks and helmets, and even large-scale paintings. Now a successful tattoo artist and studio owner, he’s also a humanitarian, frequently traveling worldwide to support the less fortunate. A longtime supporter of the Sturgis Motorcycle Museum, Darren generously donates his art to fundraising events and shares his talent with the community.

• Tom Motzko: Tom has been with Drag Specialties for 50 years, starting as a young motorcycle and car aficionado working in the warehouse in 1974. While working his way up in the company doing everything from picking parts to trade shows to catalogs, he became well known for his contributions in product development and vendor relations. A longtime supporter of the Sturgis Motorcycle Museum, Tom is deeply connected to the motorcycle community.

• Grady Pfeiffer: Driven by his love of custom motorcycles and inspired by his friend Arlen Ness, Grady bought his first Harley in 1982, and then, just a few years later, founded GH Marketing. His thriving company represents worldwide brands in the V-twin aftermarket, while Grady leverages his industry knowledge as a consultant and a member of the MIC’s Aftermarket Committee. Grady’s passion for custom bikes earned him membership and a board position in the respected Hamsters USA organization.

• Berry Wardlaw: Berry Wardlaw is a legend in the motorcycle world. As the first student enrolled in the Motorcycle Mechanics Institute’s Harley-Davidson curriculum, he went on to work at several Harley dealerships before starting Accurate Engineering. Known as “The Wild Pan Man,” Berry’s expertise in creating and tuning Knucklehead and Panhead engines has earned him a star-studded customer list and widespread admiration in the motorcycle industry.

• Charlie Gilmore – Freedom Fighter Award – Charlie’s passion for motorcycles ignited in the 1960s, leading to a lifetime of riding and advocacy. A Vietnam veteran and ordained minister, Charlie is the former national chaplain for the Sons of Silence and a founding member of ABATE of Iowa’s District 8. His “Price of Freedom” presentation is legendary within the rights movement. Charlie has created v-twin choppers showcased internationally and restored hundreds of motorcycles displayed in museums around the country, including the Sturgis Museum.

• Lillian Farrow – Kickstands Down Award – Lilly Farrow started A.D. Farrow Co. Harley-Davidson in Columbus, Ohio, with her husband Dale in 1912. After Dale’s death in the late 1920’s, Lilly, a mother of three young children, bravely took over the dealership, becoming the first woman to do so in America. As a dedicated rider and racer, she established The Buckeye Motorcycle Club, America’s first uniformed motorcycle club, and organized hill climbs and the flat track races. Her perseverance and passion for motorcycling make her an inspiration for all.

• Ray Tewksbury (Tampa Bay Ray/Rodeo Ray) – Kickstands Down Award – Rodeo Ray was a four-time Grand National Champion for the Easy Rider Rodeo. Known for his big heart and willingness to help others, Ray was a fixture at motorcycle events and charities, including the Love Ride and Rip’s Ride. His passion for motorcycling and his willingness to help the less fortunate are remembered by thousands in the riding community.

The Sturgis Motorcycle Museum & Hall of Fame honors those who have dedicated their lives to the world of motorcycling, preserving their stories and contributions for future generations. The Freedom Fighter Award recognizes an individual who is making a significant contribution in fighting for the rights of motorcycle riders. The Kickstands Down Award honors individuals posthumously.

The Museum’s Hall of Fame Breakfast takes place annually and is a highlight of the Sturgis Rally. The event celebrates the newest inductees to the Hall of Fame and recognizes those already enshrined. This year’s breakfast will take place at the Lodge at Deadwood on August 8, 2025.

ABOUT THE STURGIS MOTORCYCLE MUSEUM & HALL OF FAME
Founded in 2001, the non-profit Sturgis Motorcycle Museum & Hall of Fame is located at the heart of the world’s largest motorcycle event, the annual Sturgis Rally. It is a top, year-round tourist destination in South Dakota and is considered a “must see” experience for visiting riders. The museum’s collection features over 80 vintage and custom motorcycles, which is one of the world’s largest permanent collections of custom and modified motorcycles. The exhibits also feature an extensive collection of art, including paintings, illustrations, and sculptures. The Museum’s Hall of Fame, which precedes the opening of the museum, includes nearly 280 noted individuals from the motorcycle industry and motorcycle culture around the world. The annual Hall of Fame induction ceremony takes place during the Sturgis Rally each August. The Sturgis Motorcycle Museum is a proud participant in the South Dakota Gives fundraising program.

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