Harley-Davidson announced a sweeping leadership reorganization on Dec. 10 designed to strengthen its dealer network, sharpen its brand identity, and renew its commitment to Milwaukee. At the center of the move: expanded roles for Bill Davidson and Karen Davidson, two of the most influential family stewards of the Motor Company’s legacy.
Bill Davidson has been named special advisor to the CEO and brand ambassador, a newly created role that places him closer to product development, brand direction and rider culture. One of the most recognizable faces of Harley’s heritage, Bill will work directly with CEO Artie Starrs to help guide the brand’s next chapter.
Karen Davidson will continue as brand ambassador, now working more closely with the marketing and brand teams to deepen dealer engagement and strengthen community connections — areas where she has long been a trusted voice among riders.
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